Sch-Rel Desire, A Philly Girl with a Purpose! In 2007, Sch-Rel began her fashion business journey because she wanted to help women and used fashion as a vessel into her purpose. She grew her fashion boutique business locally by offering private shopping experiences, girl’s night shopping parties, and traveling trunk shows.
In 2013, she officially launched www.Sch-RelDesire.com fashion brand while she worked full-time in the corporate world as a technical analyst and as a part-time bartender. This is when she dived into her love for fashion design by creating her very own designer statement jewelry and accessories.
In 2017, she created an Instagram live segment “Cocktails & Convo” on "Fabulous Friday's"that combined her love for mixology with a virtual girls night theme to market her brand by organically engaging with her following. She created this live segment to allow women to shop live, socialize, and create a slay sisterhood amongst her supporters named The Fabulous Formation.
In 2020, due to losing both her corporate and bartending job within 4 months of each other; in addition to a global pandemic, she had to go back to the drawing board and figure out how to keep her brand alive. Due to a new lifestyle because of Covid-19, she pivoted into designing luxury loungewear and leisurewear to help women slay at home and pour into themselves with self-care. This is how Sch-Rel Desire Lifestyle Brand was born.
Sch-Rel Desire Lifestyle Brand was created to empower women to stay fabulous by celebrating their confidence and femininity with lifestyle and transitional fashion essentials that can be worn for at-home loungewear, leisurewear, vacations, or day to night outings. Whether it is beautiful satin robes they can lounge around their homes in, statement accessories that can elevate their look, or sip essentials that they can sip pretty with at home or on the go.
Sch-Rel is passionate about empowering women to stay fabulous, fierce, and fearless. Reminding them to always pour into themselves and to embrace their individuality. Helping women who may lose themselves due to the demand of life’s events by reminding them that it is okay to love on themselves as self-care. In 2021, Sch-Rel is preparing to expand her luxury loungewear collection online that is size-inclusive with exquisite prints and styles.