2025 Round Up: A Year of Alignment, Community, and Elevated Purpose

As we reflect on 2025, one word defines this year for SDesirebrand: alignment.

This year wasn’t about chasing trends or rushing growth. It was about building intentionally, nurturing our community organically, and staying deeply rooted in our purpose. Our focus wasn't about promoting overconsumption, but helping women elevate their lives, transform from the inside out, and step fully into the woman they are becoming.

Organic Community Over Everything

In 2025, our focus remained unwavering organic community building. We continued to prioritize real connection over vanity metrics, conversation over consumption, and transformation over transactions.

Through our content, storytelling, and shared experiences, women across the world connected with SDesirebrand not just as a luxury loungewear brand but as a lifestyle, a safe space, and a source of elevation. This year reminded us that when you pour into women authentically, they rise and they bring others with them.

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The Growth of Our Philadelphia Content Studio

One of the most exciting milestones of 2025 was the growth of our Philadelphia-based content studio. This space became more than just a place to create it became a hub for vision, storytelling, creativity, life shifting events, and purpose driven media.

From elevated brand visuals to impactful conversations, our studio allowed us to expand how we show up for our community and tell our story with greater depth and intention. It also laid the foundation for what’s next.

Life-Changing Workshops & Events Return in 2026

Looking ahead, we are thrilled to share that in 2026, SDesirebrand will be bringing back life-changing workshops and in-person events locally.

These experiences will be designed to support women in their wellness journeys, spiritual growth, self-love practices, and personal elevation the same pillars our brand has always stood on. We cannot wait to gather, connect, and transform together in real life again.

Timeless Products That Continue to Speak for Themselves

Our products have proven what we always believed: timelessness never goes out of style.

Year after year, SDesirebrand pieces continue to be worn, loved, and shared; not because they’re trendy, but because they are intentional, elevated, and made for real life. Influencers still authentically incorporate our loungewear into their content, and women around the world continue to choose SDesirebrand as part of their daily rituals of rest, confidence, and self-care.

That longevity is something we don’t take lightly, it’s a reflection of trust.

New Products, Purposefully Aligned

As we move into 2026, we are excited to begin introducing new products  thoughtfully and purposefully  that align with our evolving vision and the growth of our brand.

Every future drop will be intentional, meaningful, and connected to the lifestyle we promote: elevation, luxury, wellness, and inner transformation. We are committed to creating with clarity, not pressure.

Leadership, Alignment & The Power of Voice

At the heart of SDesirebrand is founder Sch-Rel Desire, who remains deeply committed to leading in alignment and using her voice to change women’s lives.

Through our content and the Cocktails & Convo podcast on YouTube, conversations around healing, self-worth, spirituality, lifestyle elevation, and womanhood continue to reach women where they are, and guide them to where they’re called to be.

This platform is not just content; it’s ministry, mentorship, and movement.

Thank You for Being Part of the Journey

As we close out 2025 and step boldly into 2026, we want to say THANK YOU.

Thank you to every woman who supported the brand, shared our content, wore our pieces, attended our events, tuned into a podcast episode, or simply believed in the vision. You are the reason SDesirebrand continues to grow with integrity and purpose.

We are excited, aligned, and ready for what’s next.

Here’s to 2026 — a year of elevation, expansion, and deeper transformation.

With gratitude,
SDesirebrand

Photo Credit | Bourgeois Living Magazine