The brand is all about The Fabulous Formation, women who want to pour into themselves and transform into their best self. Women who can equally pour into other women and create a slay sisterhood.
It was so important to showcase real women, with real bodies, with real lives, who can come together and celebrate their confidence while looking fabulous and creating moments in their luxury loungewear. It was also important to showcase how transitional the luxury loungewear is on different women with different body types. The day was filled with positive vibes and high vibrations and showcased how to enjoy life and live in the moment. This photoshoot was truly amazing because it really displayed the growth in the brand and the elevation in telling a story to empower other women.
The hard-work that goes into creating content is unexplainable, but the satisfaction that comes from the purpose behind the mission